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In 1992, Reebok squandered its budget hyping the Olympic showdown of "world's greatest athletes" Dan & Dave, which ended in disaster with both athletes performing horribly. This brilliantly foreshadowed HBO squandering ITS
In 1992, Reebok squandered its budget hyping the Olympic showdown of "world's greatest athletes" Dan & Dave, which ended in disaster with both athletes performing horribly. This brilliantly foreshadowed HBO squandering ITS

109 Decathlete Dave Johnson Photos and Premium High Res Pictures - Getty Images
109 Decathlete Dave Johnson Photos and Premium High Res Pictures - Getty Images

TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports

Dan, Dave, Reebok and the biggest debacle in Olympic advertising history - NZ Herald
Dan, Dave, Reebok and the biggest debacle in Olympic advertising history - NZ Herald

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25 years later, 'Dan & Dave' still defines the former decathletes | Sports | bendbulletin.com
25 years later, 'Dan & Dave' still defines the former decathletes | Sports | bendbulletin.com

Dan vs. Dave: 20 Years Later
Dan vs. Dave: 20 Years Later

The Trials of Dan and Dave - 99% Invisible
The Trials of Dan and Dave - 99% Invisible

Reebok made decathletes Dan O'Brien and Dave Johnson the center of a memorable 1992 marketing campaign that backfired on the road to the Barcelona Olympics
Reebok made decathletes Dan O'Brien and Dave Johnson the center of a memorable 1992 marketing campaign that backfired on the road to the Barcelona Olympics

Olympic Decathlon Champion Bryan Clay Falters at Trials - The New York Times
Olympic Decathlon Champion Bryan Clay Falters at Trials - The New York Times

Reebok - Dan and Dave part 4 (1992) - 0:15 (USA) Adland®
Reebok - Dan and Dave part 4 (1992) - 0:15 (USA) Adland®

Vintage Reebok Dan vs Dave
Vintage Reebok Dan vs Dave

Reebok "Dan and Dave" fail commercial- 1992 on Decathlonpedia - the encyclopedia of combined events
Reebok "Dan and Dave" fail commercial- 1992 on Decathlonpedia - the encyclopedia of combined events

TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports

109 Decathlete Dave Johnson Photos and Premium High Res Pictures - Getty Images
109 Decathlete Dave Johnson Photos and Premium High Res Pictures - Getty Images

The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com

The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave - The Washington Post
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave - The Washington Post

Dan & Dave | Remember the Dan & Dave Reebok campaign? This is the story of how two unknown track stars and a $30 million ad campaign took the country by storm...
Dan & Dave | Remember the Dan & Dave Reebok campaign? This is the story of how two unknown track stars and a $30 million ad campaign took the country by storm...

8 Celebrity Endorsement Deals That Totally Imploded - Page 8 of 9 - Modern Man
8 Celebrity Endorsement Deals That Totally Imploded - Page 8 of 9 - Modern Man

The Trials of Dan and Dave - 99% Invisible
The Trials of Dan and Dave - 99% Invisible

The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave – Chicago Tribune
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave – Chicago Tribune

Vintage Reebok “ Who Is The World's Greatest Athlete?” Dan Or Dave Poster HTF | eBay
Vintage Reebok “ Who Is The World's Greatest Athlete?” Dan Or Dave Poster HTF | eBay

Dan and Dave, Part 2: Two regular dudes go head-to-head with stud athletes at Pizza Hut event
Dan and Dave, Part 2: Two regular dudes go head-to-head with stud athletes at Pizza Hut event