![Chiara Ferragni: world's most successful fashion blogger on playing 'the game', building a brand and making millions from shoes Chiara Ferragni: world's most successful fashion blogger on playing 'the game', building a brand and making millions from shoes](https://www.telegraph.co.uk/content/dam/fashion/2015/12/09/rexfeatures_5226409i_trans_NvBQzQNjv4Bqou7Ovbzgr0V29cPU8MrfZQZg4S6Og98GiX4DweC0dvg.jpg?imwidth=480)
Chiara Ferragni: world's most successful fashion blogger on playing 'the game', building a brand and making millions from shoes
![Amazon.com | Chiara Ferragni Sneakers, Size 42 (IT, EU) 8 (UK), White, Pink Fluo Line | Fashion Sneakers Amazon.com | Chiara Ferragni Sneakers, Size 42 (IT, EU) 8 (UK), White, Pink Fluo Line | Fashion Sneakers](https://m.media-amazon.com/images/I/71k8v9IMhWL._AC_UF1000,1000_QL80_.jpg)
Amazon.com | Chiara Ferragni Sneakers, Size 42 (IT, EU) 8 (UK), White, Pink Fluo Line | Fashion Sneakers
![Chiara Ferragni: world's most successful fashion blogger on playing 'the game', building a brand and making millions from shoes Chiara Ferragni: world's most successful fashion blogger on playing 'the game', building a brand and making millions from shoes](https://www.telegraph.co.uk/content/dam/fashion/2015/12/09/rexfeatures_5198507f_trans_NvBQzQNjv4BqnpbzfRl4Pn1I30RzGY3z-FvLUnG7exS2Zv2g9U5httM.jpg?imwidth=680)
Chiara Ferragni: world's most successful fashion blogger on playing 'the game', building a brand and making millions from shoes
![Fashion blogger, Chiara Ferragni shopping in Milan at 'MIU MIU' and 'Chanel' Featuring: Chiara Ferragni Where: Milan, Italy When: 20 Feb 2017 Credit: IPA/WENN.com **Only available for publication in UK, USA, Germany, Fashion blogger, Chiara Ferragni shopping in Milan at 'MIU MIU' and 'Chanel' Featuring: Chiara Ferragni Where: Milan, Italy When: 20 Feb 2017 Credit: IPA/WENN.com **Only available for publication in UK, USA, Germany,](https://c8.alamy.com/comp/HWXC9C/fashion-blogger-chiara-ferragni-shopping-in-milan-at-miu-miu-and-chanel-HWXC9C.jpg)