Did you know that more than 70% of people in the U.S.A claim to use coupon discounts to save money and around 85 percent use coupons to buy grocery and consumer goods? Quite amazing statistics I think you would have to agree. That means that if you are reading this article and don’t use coupons regularly, you are in the minority! The good thing is that anyone and I mean anyone can jump on and use coupons to save themselves money at anytime with no skill required. In this tough economic situation, it becomes even more important to understand the use of coupons and how they can save you serious money.
Apparently the concept of coupons being used as a promotional tool was conceived by C. W. Post. He initially offered a coupon worth one cent to his patrons on every purchase of Grape-Nut. Since then, the term couponing has become a world wide phenomenon for both businesses and consumers alike. Over the past decade as developing countries have become greater users of the Net we have seen an explosion in popularity of the use and release of coupons. Traditionally, coupons were distributed through magazines, newspapers, and more in the 90’s and early 2000s via email. Whilst these mediums are still in play, the most common form of distributing coupons is via the Net. This is due to the fact that hundreds of millions of people access the Net on a daily basis and it also helps companies save their money as the Internet is relatively inexpensive. As we move into the deeper understanding of web 2.0, social networking has also increased the popularity of using the Net as the sole medium to distribute and promote coupons. Just think about Facebook and Twitter. These 2 sites alone generate such buzz around topics and products that businesses are able to judge quickly if their new product line will be successful or not.
Even within the coupon sector, there are different “product” lines. Here are 2 types:
Manufacturer Coupons: manufacturer coupons are produced by the product manufacturing company to boost sales and increase brand awareness. These coupons are often distributed via online surveys, email newsletters or straight from the manufacturer’s website. Simply the consumer takes the coupon to the store and gets a discount or in some cases free product and the manufacturer pays face value of the coupon to the store owner.
Printable coupons are also available on websites offering coupon deals online, such as www.FreeStuff4Free.com. On such websites, users will not only have access to coupons offering discounts, but often coupons that give the user freebies and free samples. These sites are a great way to access hundreds of discount coupons in various consumer products categories.
Understanding these 2 product lines will put you in good frame of mind to begin to save on groceries and many other shopping categories. If you’re still in doubt, go to Google and type in key phrases like free stuff, coupons, discount coupons and see what search results you will find. You will be well on the way to saving you and your family hundreds of dollars a year!
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